THE MANDATE
Really, that is the perfect description of Matthew and My Silent Bravery. Now, that description comes directly from his website, but at the same time, leaves me defeated in any attempt to come up with a higher quality summarization of who he is and what his music represents.
Fortunately, I had the pleasure of going beyond just a “summary,” as I was able to chat with Matthew last week about a plethora of items, including his start into music, the influence of social media on the industry, live performances and a lot about his anticipated, upcoming album, set be released later this year.
Here is our conversation.
Mike Hallihan (MH): We finally got to connect! First of all, thank you very much for taking the time to chat with me and congratulations on all your success, you’ve certainly accomplished a lot in a short period of time, especially in and around the Boston/Northeast area that you’re from.
Matthew Wade (MW): Absolutely, it’s been fun for me and I really appreciate this as well and helping to get the music out there.
MH: So first, I want to ask you about your start into music. I recently read that you turned to music after a sports injury a few years ago in Australia. What happened and what was it like to make sure a significant career change?
MW: I’m a firm believer in “everything happens for a reason,” so that was certainly the case growing up. I was always very athletic, playing sports and I was traveling in Australia, I was 21 when this sports injury happened. I mean, I was always interested in music, but it always took a back seat. After the injury, I started to re-evaluate the sports thing. I was kind of dabbling in music, but didn’t know that I could actually pursue it as a career. I then started to pursue it more seriously. . Having the extra time on my hands that I did, I put my energy toward writing music, understanding it, creating it and putting a positive message out there. One big thing I love about music is its ability to unite people. If you ask 99 out of 100 people, you know, everyone loves music. One thing that I really try to do with my music is spread a positive message.
MH: Well that’s certainly been an effective approach, as you clearly have a very positive, uplifting energy to your music.
MW: Thanks man, appreciate that.
MH: So when you made the switch over to music, who were your main musical influences?
MW: I wrote my first song when I was 18. We had a senior project in high school where you could learn about anything that you wanted. For me, that was liberating and almost an epiphany of sorts. Up until then, in school, I was always told when I had to do, and since I was always playing sports, I didn’t always have this free time on my hands to do whatever I wanted to do. It was cool because it gave me that ability to pursue a personal interest of mine. Up to that point, aside from sports, I hadn’t had that many interests, so music gave me that opportunity. So I wrote my first song, which, interestingly enough, moving ahead years later, was my first song that got some real national attention. It was a song called “Side of the Road,” and was featured on the TV show One Tree Hill. With my love of music, my influences were all over the map. But my absolute biggest influence was Bob Marley. What I loved about him was that he had this philosophical vibe and he used it to spread a positive message to the masses. I loved that. There were other bands I was into as well. I was a big Dave Matthews fan, Pearl Jam, The Police, and John Mayer was coming out at the time, I liked his singer/songwriter vibe. Over time, as my music tastes developed, my sound has developed too, as I grow musically.
MH: I read through your impressive career highlights (which you find here). With all of your recent success, how has your personal life and day-to-day life and routine changed?
MW: It is a balancing act. Along with music, I also do a lot of volunteer work. I’m someone who loves to keep busy. I feel like every day is a gift, so I don’t want to waste it. I feel a sense of responsibility to give back to humanity. I want to take advantage of the time that I’m here, I don’t want to feel like it’s just a given. Having the injury and being woken up to that sort of thing, younger in life, it made me realize how precious life really is.
MH: Currently, you’re not signed to a major record label. Is that something you’re focused on achieving right now, or are you keeping your options open?
MW: It’s interesting. I’ve never shopped any of my stuff to a label. It’s something that I’m not “focused” on, finding a deal. If the right deal were to come along, I might entertain it. My focus has always been a bit more of a long-term goal focus and just building a fan base, one song, one day, one fan at a time. I’ve been doing this for a bit now and seen a lot of people come and go along the way and burn out. Nowadays, there are a lot of different mediums too, like American Idol, The Voice, and those kinds of things. Those just didn’t really seem to be my path. I like to put out music that I feel good about and hopefully my fans will enjoy. I release my music independently under my own label, which is called MWS Records. I certainly would entertain it if the right thing was to come along, but for now, I’ve been focused on doing it independently and I like that flexibility to do it my own way.
MH: How has social media influenced your music?
MW: Social media is a very interesting thing because today, it allows any band, regardless of how good their music is, to put it out there on some sort of level. I think in some regards, social media is an incredible thing because it allows us to communicate with people all over the world and to get our music out there, but I think at the same time, there’s not as much of a filter as there used to be, so you’re competing with a million bands for everyone’s face time. I try to look at all the positives of it. It’s been a great tool for me in terms of reaching people all over the globe. When people respond on Facebook or Twitter, I’m the one that’s actually messaging them, so you get a very personal experience with me, which is something I’ve taken pride in. I really try to do my best to answer everybody and to make them feel like they’re a part of what I’m doing. But I won’t say that it’s not time-consuming, it certainly is. As a musician, you really want to spend more time with your craft, so it does take time away from that. As I grow, I do hope that the social media stuff grows as well.
MH: So you’re set to release your fourth album called Diamond from Coal, in “mid-2014.” Could you talk a bit about the title of the album, if there was a central theme in writing it and a few words about the first single “Amazing?”
MW: I’m super psyched about the new record. The title of the record, Diamond from Coal comes from the lyrics on one of the tracks on the album called “Stop and Go.” The idea is that a diamond is formed when there’s enough pressure put on coal. For me, the coal is the hard work and persistence in chasing my musical dreams as a solo and independent artist and the music is hopefully the diamond. The title is symbolic and meaningful to me because it’s a nice combination of my spiritual side mixed with my artistic side. The album is 12 tracks. The first single, as you know, has already been released, called “Amazing.” I’ve been getting great feedback on it. That song was a little bit of a change of pace for me. I wanted something a little bit more fun and uplifting. A lot of my stuff can tend to be more serious or have a spiritual or philosophical vibe, so I wanted something a little bit lighter, but also has some of that meaningful twist.
MH: I think it’s a great song to release as an introduction to the album. As I’m sure you’ll release a couple more singles from it, I thought this track was a great way to get it started.
MW: Thanks! There’s a cool story that I’ve been sharing about that song, in that the song has sort of changed meanings for me over time. When I filmed the video for amazing, we had this one idea that we had set in our minds where we were going to have this bigger party type of vibe. The whole song is about making something amazing and having this amazing time. But when we filmed the video, there were certain challenges coming to play during the filming. There was a big snow storm and there were people who were supposed to come out that weren’t able to, so we had to pick and choose what kind of concept we wanted on the fly. We ended up changing the direction overall of the video. Because of that, the meaning of the song also changed for me. The initial idea was to go out and have an amazing night, to do it up big and party and all that, but I realized that regardless of the situation you’re in, make that amazing. When that curveball comes to you, it’s not always going to go exactly how you plan it, so when you’re in that moment and its mid-challenge, I wanted to ask, how do I make that amazing? I think people often have certain expectations and very rarely does it meet our expectations the way we hope. It’s important to be positive and be open to what life is bringing you in the moment. I think it’s about trying to take those challenges and make the best of them.
MH: And do you have a release date yet?
MW: I don’t have a release date yet, but the sooner, the better. The album is finished. I want to line up some things to make the release successful. I wanted to originally release it in March, but that didn’t quite pan out, so now I’m just weighing my options on a date.
MH: Was there a big difference in the making of this album in comparison to your previous ones?
MW: Yes. This record was produced by two guys, two top guys, actually. I picked up where I left off with the Can’t Quit record, which was produced by Anthony Resta, who was initially out of the Boston area. He’s produced acts Collective Soul, Guster, Elton John, and he’s been doing my stuff for a long time, so I did half the tracks with him. Then I ventured out West and did half the tracks with a guy named Warren Huart. Warren has worked with acts like Aerosmith, The Fray, Augustana. As a side note, subsequently, Anthony has also moved out to LA, so now they’re both out there. So this album was different because of the two different producers, and because I went out West to do half the tracks too. Working with new people and putting yourself in a new situation always opens you up to growth, new ideas and new opportunities.
MH: Obviously, you’ll be touring behind the new album. Do you think about specific locations or venues that you’d love to play?
MW: I’m pretty open to what comes up. Generally speaking, the majority of my stuff has been East Coast, so I would like to venture outside of more than just the East. That’s my goal. We’ll see what comes along. Another side of touring that people don’t always understand is just the feasibility of it and the financial aspect of going on the road and making it work, so you don’t end up in the red.
MH: Have you ever been here to Toronto? Ever played here?
MW: I have not played Toronto. I’ve been to Canada a couple of times, but I have not performed out there, so that would be great.
MH: Definitely. And not too far from where you call home. It’s certainly a great city in terms of its musical diversity.
MW: Isn’t Drake from Toronto? Is that what I’ve heard?
MH: Haha, yes he is, and he’s very proud of that.
MW: I’m a big Drake fan.
MH: Well, he does love his city and the people here love him. What’s your favorite part about playing live shows? Is it feeding off the live crowd and interacting?
MW: Absolutely. But interestingly enough, I didn’t always love the live performing. It took me quite some time to hone my skills as a live performer. A lot of the guys I play with, some of these guys have been playing since they were out of the womb! I picked up music a little bit later, so I always felt like I was playing catch up. The guys I play with are really talented guys, so for a while, it took me some time to find my comfort with it and my voice. I do still get the butterflies like most people do, but I think that’s a good thing. It makes you feel alive and shows you that you still care about what kind of performance you give. I’m at a place now where I love live performing, I love interacting with fans, before, during and after the show, finding out what they liked, what they didn’t. I love it too when they use Facebook or Tweet online to give me feedback. I really love that whole fan experience. That’s why I’m doing it, so people can enjoy it and spread that positive message.
MH: Previously, you opened for Daughtry. How was that experience?
MW: That was awesome man, a really great experience. He’s a super cool, down to earth guy. The show itself was great. It was definitely one of my favorite performances to date. I like Daughtry a lot too. I can’t remember what season of American Idol it was, but it was the first season I really watched any of those shows and I remember seeing him, thinking, this guy is going to win the whole thing. Then when he got voted off, I was shocked. It was like it was rigged. I think people could see through that. He’s one of the few artists that really made it after the show because he’s just super talented. I was impressed with his performance at the show too. His vocals were spot on and maybe even better than on record. He’s a charismatic dude, I was very impressed overall. Also, at the show, there was a band called Delta Ray, an up-and-coming national signed act, actually a 7-piece group, so they have a huge sound to them and a lot of energy. Daughtry went on the stage after this 7-piece act, him and just one other guy, and still controlled the night, which is hard to do. That was impressive to me and I’m inspired by what he’s been able to accomplish.
MH: One of my personal favorites is “Burnt Out.” I thought the video was very intriguing. I wanted to know… is that video based on a personal experience.
MW: Interestingly enough, most of my music, most of the songs I’ve written are based from personal experiences. I find, for me, I need to have that personal connection and attachment to a story, to something that I’m writing about to make it believable. If I don’t believe it, how can I expect anyone else to believe it?
MH: You also collaborated on a very popular track with Grammy-nominated recording artist Matisyahu, called “To Give.” How was that collaboration and are there any other artists you would like to work with in the future?
MW: Matisyahu is a super talented guy. I was appreciative and grateful for having him on the track. For me, that song in particular, is a very important song; it’s probably one of my most meaningful songs. I wanted to bring attention to the track, so having him on the track helped accomplish that. He was a good fit for the tune and I was very happy with how the song came out.
There are plenty of people I would love to work with; there are so many talented people. Maybe surprisingly, I’d love to work with Eminem. I’m a big fan of his work and I just think that his writing is fantastic. I’d love to get in the studio with him and do some kind of collaboration in general. And interestingly enough too, I’ll mention that I’m working on a remix album for the new Diamond from Coal album, and I’m actually collaborating with some other rap artists. It’s something that just now, I’m just starting to let the cat out of the bag a bit. I’m very excited about it.
MH: I think that would be a very interesting project. First, to hear the new album, then again in a different light. Seems like a very cool idea.
MW: Yeah, I think it’s a very cool project and I think some of the tracks are very strong. I’m pretty excited about it. It’s something unconventional and is a risk as an artist, but hey you got to take risks if you want rewards. I think people will really enjoy it.
MH: So what’s next for My Silent Bravery between now and the album release? What are you plans post-release?
MW: Right now, the immediate goal is to release the album and to tour behind it. Also, the next single I’ll be releasing is a song called “On My Side.” I’ll be releasing that as the album approaches. After the release and some touring, the next step will probably be to release this remix album, which, like I said, I feel like there are some very strong, commercial sounding tracks on there.
I do have a lot of goals for myself, I’m ambitious. I’d love to have these tracks on mainstream radio with access to millions of listeners. That’s my ultimate goal. But I also understand that Rome wasn’t built in a day, so I just take it one day at a time and hope for some opportunities to get this thing over the tipping point and take it to the next level.
MH: You certainly have a solid YouTube presence and having some of those TV spots is definitely a strong way to promote your music. Hopefully more of that will come.
MW: I’m all for that and all for collaborating with other artist, people with blogs / websites like yourself. I think it’s a joint effort nowadays, since there’s so much stuff out there. I’m very grateful when someone like you takes time to help spread the music. I like reciprocating and am always grateful for the opportunities.
MH: Alright, last question, and it’s totally unrelated to music. I know you’re a big sports guy and I wanted get your thoughts on the Boston sports scene right now?
MW: Man, I’m such a huge Boston sports fan! You know, World Series Red Sox Champs, it’ll be an interesting season, well see if we can follow it up. We had Ellsbury going to the Yanks and a little bit of a different lineup, but we still have the bulk of it to come back and do some good things. We are in negotiations with Papi, so that’s good. The Celtics are in a rebuilding process, there’s no question about that. It had to happen, it was time, but I do believe in Danny Ainge, I think he’s done some great things over time and he did bring a championship. I’m a huge Pats fan, in Bill we trust! Every season, he puts us in the position to make it far into the playoffs and possibly win a Super Bowl. I know the rest of the world hates us, but I’m a Pats fan through and through. As long as Brady’s at the helm and Bill’s coaching, I think every year we got a shot at winning the Super Bowl. I think next year we are going to be a strong team to beat again. It’s interesting how this season played out. Denver handily beat us, and then they really took a beating in the Super Bowl. I truly think that we would have given the Seahawks a much better showdown, but you know, it’s just how it goes.
MH: Well, I mean, you guys lost like seven of your best ten players and to still go 12-4 and make it to the AFC Championship game was pretty impressive.
MW: Exactly! We definitely need a little more offensive firepower. And when Gronk is healthy, it’s a whole different dynamic. Hopefully we’ll get someone else to throw the football to. I think our defense was really strong. That Denver game was tough, once Talib went out of the game, it was rough. But overall, that’s one of the reasons I love being in the Boston area, we’re certainly known for being sports nuts out here.
MH: I sense your enthusiasm and I’m sure we could dedicate an entire second interview to just sports, so with your Boston stamp of approval, we’ll wrap this up. I want to thank you again for your time, for your honest answers and for allowing us to get to know you and your music.
MW: Thanks Mike, great chatting with you! Appreciate your time and your support my friend!
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